Role: Creative Direction / Animation / Compositing / Live-Action Direction

 

This video introduced the Surface Studio at Microsoft's launch event in October of 2016. Hours after launch, the spot soared to the #2 trending video on YouTube. It quickly amassed over 12 million views and is the most shared video the Surface brand has created to date. My role was creative art direction, animation and getting to direct a live-action product shoot for the video.

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