Role: Art Direction / Animation / Compositing / Editing

This content was used in the digital campaign for the signature alcantara type cover for Surface Pro 4. The intent of the content was to romance key parts of the product creation process, breaking down key parts of how the alcantara material is made—from the melting of color beads to the interweaving of fibers that comprise the material. The result is a detailed series of CG shots that show off these key parts of the process in both a fun and abstract way.